LET'S TALK SHOP
Partner with Nativo to elevate your brand’s content while promoting customer loyalty and product purchases
Nativo is uniquely positioned to help drive your brand’s messaging
throughout the purchasing funnel- from product awareness to
a frictionless purchasing process.
Lean on us for market trends
CPG and retail shoppers extend across demographics and increasingly demand
personalization catered to their specific lifestyles, preferences, and values, but a
strategic content approach can rise to the occasion for any brand.
GET THE GUIDE
Traditionally, it’s been thought the consumer shopping journey ends right as the payment goes through.
However, CPG & retail brands should pay special attention to what happens after the point of purchase. Building brand loyalty and retaining positive brand sentiment is crucial to succeeding in a competitive marketplace.
The shopping journey doesn’t stop at check-out
Sustainability
Generations
Food & Drink
Beauty
Luxury
Seasonal
Diversity & Inclusion
Cost Conscious
Environmental impact has been an increasingly important purchasing factor among shoppers. More and more Americans are stating that they are willing to pay more for products that are ethically sourced and sustainable.
INSPIRATION
CONSIDERATION
RESEARCH
PURCHASE
RETENTION
to drive maximum engagement & ensure reach of shopper audiences when they are in the right mindset.
Our expertise within the retail and CPG space has produced valuable insights, content strategies, and best practices to drive your brand’s KPIs. Coupled with applying best practices & our proprietary Insights lab, Nativo will measure your audience perception & uncover the impact of your content program to inform future initiatives.
Connect Your Content to Outcomes
Leverage our premium & contextually relevant network
We know CPG & Retail
From Boomers to Gen Z, how shoppers of different generations go about their consumer journey can vastly differ. For example, Gen Z’s reliance on digital channels will require different messaging tactics as opposed to Boomers who are more comfortable in brick and mortar environments.
Inflation, product instability, and supply chain are all challenges CPG products face in the current economic climate. Understanding where shoppers concerns and hurdles reside can help craft meaningful messaging.
As one of the most lucrative markets, the beauty and wellness industry holds incredible potential for innovation and expansion. However, shoppers demand a higher standard of personalization that brands have to account for as they develop their products and services.
With an estimated worth of $126 Billion by 2026, the US Luxury market is projected to grow despite threats of inflation. Therefore, understanding the luxury buyer and their desires and motivation is imperative when crafting out why a certain high-end product (jewelry, vehicle, fragrance, etc) is worth the high price point.
Whether it’s the holiday season or another occasion where shoppers are in the gift-giving mood, seasonal content helps to prioritize and remind shoppers of related, sales, discounts, and new product offerings. These can be pivotal moments where a familiar brand can create loyalty or a smaller brand can gain new customers.
Ensure your content reaches shoppers of all backgrounds with messaging and imagery that reflects the diversity of your brand’s potential customer base.As brand values become increasingly important to shoppers, it’s crucial to educate audiences on your brand’s authenticity and DEI commitments.
Across all categories, price is consistently at the forefront of purchase decisions. Brands that provide price comparisons and authentic reviews will have an advantage as consumers will feel more confident that their money was well-spent.
Sustainability
Generations
Food & Drink
Luxury
Seasonal
Diversity & Inclusion
Cost Conscious
Consumers gain inspiration through highly visual and demonstrative content. Whether it’s a pinterest board or a short video demonstration, this stage can plant that seed to purchase as long as the content is memorable and answers for a specific consumer need or desire.
This crucial phase takes a deeper look into value relative to price. Product reviews and promotional sales are important tools that consumers need in order to feel confident in taking the next step to purchasing.
For this phase, brands should make sure there is a system in place to re-message previous customers on new products, sales, and to keep your brand top-of-mind in general. Loyalty programs can keep you in touch with your customers while providing them value and savings.
Building off of inspiration, the consideration stage involves deeper storytelling that takes consumers beyond just the visual. This can be executed through longer content pieces that shed light onto product benefits and features.
Whether online or in-store, the purchasing phase needs to be seamless for consumers across the board. When purchasing online, secure payment portals and payment options are also crucial tools to ensure shoppers don’t abandon their carts.
Hover over the phases to learn more
2x
Greater Purchase Consideration
(vs brand site)
5.4 x
Reach of Primary Household Shoppers
across web
(vs 1-10% of individual endemic pub)
97%
We place your content where your audiences are
& you benefit from premium environments that elevate your brand by association
And now that you’ve got their attention, keep their attention with unique stories providing a personalized experience for shoppers across demographics and interests
Different types of content strategies work for different audiences
ADIDAS
AVG TIME ON CONTENT
0:23s
6%
CTA RATE
Adidas needed to boost consideration of women’s athletic and lifestyle footwear, sandals and kids’ footwear. Adidas looked to scale branded content through custom and engaging experiences that showcased multiple products.
90%
gt's living foods
ABOVE BENCHMARK AVG TIME ON CONTENT
To further improve our Call-to-Action Rate on GT’s Living Food’s branded content, we released our new Native Skins product: an enhanced experience that maximizes the visual impact of Native Article by wrapping Skins banners on the left and right side of the content.
122K
GNC
Distributed Store
Visits
GNC turned to Nativo for an engaging solution beyond traditional display in light of changing shopping behaviors during the pandemic.
10x
Greater CTR Than
Traditional Display
3x
STAINMASTER
Greater Site Visitors
Vs. Organic Visits
After a series of successful video content on Scary Mommy, STAINMASTER turned to social media, search and Nativo to further amplify their content.
3.89%
CTA RATE
56% above benchmark
9.91%
VISIT FLORIDA
CTA RATE
Visit Florida set out to drive travel consideration & interest during high peak seasons. Visit Florida leaned on Nativo to curate enhanced content with headlines that spoke directly to travel intenders who were looking for warmer weather. As a result, qualified audiences considered Florida for their next opportune adventure.
Nativo is trusted by organizations like yours
"We were able to collaborate with Nativo & Miles Partnership to transform our existing content into fully integrated native formats […] to elevate our brand presence. Our content distribution strategy proves to be both effective & efficient in boosting engagement, quality website traffic & arrival lift throughout all regions of Georgia."
CHIEF MARKETING OFFICER
GEORGIA DEPARTMENT OF ECONOMIC DEVELOPMENT
Start Your Shopping Journey
Copyright 2024 Nativo, Inc. All rights reserved.
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Schedule a demo with us today
Nativo is trusted by organizations just like yours
You can’t cater to everyone, so dig deeper into the stories that matter for specific market segments
Lift in visitation intent
(vs DMO site)
3~5x
Higher Time Spent on Content
(vs DMO site)
2x
Reach of Primary Household Shoppers
across web
(vs 1-10% of individual endemic pub)
97%
& you benefit from premium environments that elevate your brand by association
But now that you’ve got their attention, keep their attention with content personalization.
SCHEDULE A DEMO
Traditionally, it’s been thought the consumer shopping journey ends right as the payment goes through.
However, CPG & retail brands should pay special attention to what happens after the point of purchase. Building brand loyalty and retaining positive brand sentiment is crucial to succeeding in a competitive marketplace.
Tap to learn more
The shopping journey doesn’t stop at check-out
INSPIRATION
CONSIDERATION
RESEARCH
RETENTION
RECOMMEN-DATION & VALIDATION
Consumers gain inspiration through highly visual and demonstrative content. Whether it’s a pinterest board or a short video demonstration, this stage can plant that seed to purchase as long as the content is memorable and answers for a specific consumer need or desire.
Building off of inspiration, the consideration stage involves deeper storytelling that takes consumers beyond just the visual. This can be executed through longer content pieces that shed light onto product benefits and features.
This crucial phase takes a deeper look into value relative to price. Product reviews and promotional sales are important tools that consumers need in order to feel confident in taking the next step to purchasing.
Whether online or in-store, the purchasing phase needs to be seamless for consumers across the board. When purchasing online, secure payment portals and payment options are also crucial tools to ensure shoppers don’t abandon their carts.
For this phase, brands should make sure there is a system in place to re-message previous customers on new products, sales, and to keep your brand top-of-mind in general. Loyalty programs can keep you in touch with your customers while providing them value and savings.
CPG and retail shoppers extend across demographics and increasingly demand personalization catered to their specific lifestyles, preferences, and values, but a strategic content approach can rise to the occasion for any brand.
Lean on us for market trends
Across all categories, price is consistently at the forefront of purchase decisions. Brands that provide price comparisons and authentic reviews will have an advantage as consumers will feel more confident that their money was well-spent.
Cost Conscious
Ensure your content reaches shoppers of all backgrounds with messaging and imagery that reflects the diversity of your brand’s potential customer base.As brand values become increasingly important to shoppers, it’s crucial to educate audiences on your brand’s authenticity and DEI commitments.
Diversity & Inclusion
Whether it’s the holiday season or another occasion where shoppers are in the gift-giving mood, seasonal content helps to prioritize and remind shoppers of related, sales, discounts, and new product offerings. These can be pivotal moments where a familiar brand can create loyalty or a smaller brand can gain new customers.
Seasonal
With an estimated worth of $126 Billion by 2026, the US Luxury market is projected to grow despite threats of inflation. Therefore, understanding the luxury buyer and their desires and motivation is imperative when crafting out why a certain high-end product (jewelry, vehicle, fragrance, etc) is worth the high price point.
Luxury
As one of the most lucrative markets, the beauty and wellness industry holds incredible potential for innovation and expansion. However, shoppers demand a higher standard of personalization that brands have to account for as they develop their products and services.
Beauty
Inflation, product instability, and supply chain are all challenges CPG products face in the current economic climate. Understanding where shoppers concerns and hurdles reside can help craft meaningful messaging.
Food & Drink
From Boomers to Gen Z, how shoppers of different generations go about their consumer journey can vastly differ. For example, Gen Z’s reliance on digital channels will require different messaging tactics as opposed to Boomers who are more comfortable in brick and mortar environments.
Generations
Environmental impact has been an increasingly important purchasing factor among shoppers. More and more Americans are stating that they are willing to pay more for products that are ethically sourced and sustainable.
Sustainability
Our expertise within the retail and CPG space has produced valuable insights, content strategies, and best practices to drive your brand’s KPIs. Coupled with applying best practices & our proprietary Insights lab, Nativo will measure your audience perception & uncover the impact of your content program to inform
future initiatives.
We know CPG & Retail
to drive maximum engagement & ensure reach of shopper audiences when they are in the right mindset.
Leverage our premium & contextually relevant network
Connect Your Content
to Outcomes
Nativo is uniquely positioned to help
your travel brand cultivate content into powerful tools that impact travel intenders across the entire travel journey, from dreaming to booking
Let Nativo be your travel guide & help you boost offline & online visitation
SCHEDULE A DEMO
Inspire
Learn
Ad Platform
Monetization
Advertisers
Beauty
Native bridges the gap between
awareness & purchase like no other
of consumers trust content on publishers’ sites
Shoppers who can advocate for your brand or product are instrumental in growing your customer pool. Referral programs can be highly effective in promoting advocacy.
Higher Time Spent on Content
(vs brand site)
Let’s Talk Shop
INTENT
Shoppers who can advocate for your brand or product are instrumental in growing your customer pool. Referral programs can be highly effective in promoting advocacy.
3x
TRAVEL ALASKA
Greater Site Visitors
Vs. Organic Visits
Alaska told new & unchartered stories that encouraged travelers to think of Alaska as
more than just a cruise destination & reiterated their commitment to responsibility, indigenous heritage, & sustainable tourism impact.
122K
EXPLORE GEORGIA
Distributed Store
Visits
This DMO sought to generate maximum impact with existing content beyond O&O channels that differentiated their state’s offerings from competitors in a saturated tourism market. By scaling repurposed content across Native Article & Stories, Georgia was able to identify engagement lifts from specific audience personas, like Black travelers, RV travelers, & Foodies – indicating unique differentiators.
+54%
Greater CTR Than
Traditional Display
+90%
EXPLORE BRANSON
Improvement on Call-to-Action Rate with Native Skins vs. Native Article alone
Explore Branson took a full-funneled approach to increase awareness & visitation by engaging users with content focused on the destination’s core activity categories. As the biggest marketing impact comes from investment into niche traveler passions, Branson fully leaned into ‘surprise & delight’ messaging which drove CTAr & CTR lift.
0:23s
VISIT ST. PETE/CLEARWATER
AVG TIME ON CONTENT
St. Pete/Clearwater set out to welcome minority groups, such as LatinX & LGBTQ+ communities through custom content that celebrated diversity. Coupled with strategic data partnerships & intentional content, VSPC was able to boost cross-channel engagement.
4.31%
CTA RATE
ADVOCACY
81
%
95
%
74
%
of consumers are likely to make a purchase if they're reading about a product and can add it to their cart immediately
Improvement on Call-to-Action Rate with Native Skins vs. Native Article alone
22%
More Site Traffic Than Facebook and Google
®
of customers read reviews before buying a product
Native advertising bridges the gap between awareness & bookings like nothing else can
You can’t rely solely on your brand name anymore
22%
More Site Traffic Than Facebook and Google
After a series of successful video content on Scary Mommy, STAINMASTER turned to social media, search and Nativo to further amplify their content.
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GET THE GUIDE
GET THE GUIDE